Jerry Greenfield, co-founder of Ben & Jerry’s, has officially stepped down from the company he helped build over four decades ago. In a public statement shared by his longtime business partner Ben Cohen, Greenfield said he could no longer remain with the company “in good conscience” due to what he described as the silencing of its core values under corporate control.
The announcement came early Wednesday, as Cohen posted a heartfelt message on Instagram. “After 47 years, Jerry has made the difficult decision to stand down from the company we built together,” Cohen wrote.
Strained Relations with Unilever
Ben & Jerry’s was founded in 1978 with a mission that blended ice cream with a deep commitment to social justice. That mission was supposed to remain intact even after Unilever acquired the company in 2000. At the time, a unique agreement allowed the brand to retain an independent board to protect its voice and values.
But Greenfield now says that agreement has effectively been broken. In his statement, he expressed disappointment that the company no longer had the freedom to stand up for what it believes in.
Legal Battles and Political Pushback
Tensions between the founders and Unilever have been building for years. Last year, Ben & Jerry’s filed a lawsuit against Unilever, accusing it of undermining the independent board. The conflict stemmed from the company’s decision to stop selling its products in Israeli-occupied territories, a move Unilever opposed.
More recently, Greenfield and Cohen have taken to public protests. Last week, Cohen demonstrated outside a hotel where Unilever’s new ice cream division, the Magnum Ice Cream Company, was hosting a meeting for investors. He carried signs and called for true independence for the brand they created.
A Legacy of Activism
Throughout the years, both Greenfield and Cohen have used their platform to advocate for causes like racial justice, climate action, and opposition to military funding. Their activism has drawn both praise and criticism but has always remained central to the brand’s identity.
Unilever has announced it is spinning off its ice cream unit into a new company, but Greenfield’s resignation raises doubts about whether the values that once defined Ben & Jerry’s can survive the transition.
As one chapter ends for the brand’s co-founder, the future of Ben & Jerry’s as a force for social change remains uncertain.
